it's about the energy that is generated around them.
Watching a grown man in a suit break into a run to go pop a bubble, empowering the curious passerby to find the courage to come up and ask "can i try that?", seeing faces old and young light up and point to the sky as the bubbles drift by.
We use the bubble as a vessel to send a bit of positivity out into the world, and as an invitation to everyone to embrace the little joys in life.
So the next time you see a bubble, go ahead - chase it.